Luxury Jewellery Brand: Delivering a Premium Phygital Shopping Experience

Challenge

With customers shifting from researching in store to online, a world famous jewellery maker and retailer needed to empower staff to provide a more personalised and interactive in-store experience. It also wanted to build a new consumer website to reflect the brand’s heritage and expertise that spanned over a century. 

Solution

We conducted a market feasibility study to inform product strategy and developed the solution through a dedicated, cross-functional Agile team. 

Using a customer centric approach we designed, built and launched a sales tool for employee brand ambassadors: an iPad app that raised the profile of the brand’s existing flagship proposition by enabling customers to create their own ring which could be ordered in store. To drive multi-channel engagement, we also launched a responsive ecommerce website across eight international territories.