CI&T CDP Customer Data Platform

CI&T Customer Data Platform

Collect, unify, store and manage customer data from multiple channels, build a unified One ID of customer, user profile and tagging system.

Features

User data integration and analysis

User personal data, behavioral data integration and analysis

One ID unique identification creation

Real-time association of multi-terminal user information

Personalized content delivery

Personalized content recommendation based on user preferences

Data collection and governance

Collection and governance of consumer data from internal and external platforms and systems

Construction of user label and portrait system

Smart label system, 360 portrait

BENEFITS

01 Break data silos,

integrate user data,
and activate data value.

02 Enable precision

marketing, refined operation, and improving conversion.

03 Optimize user

experience and increase user loyalty.

Case Study

CONSUMER PACKAGED GOODS

CI&T designed a CDP platform for a Fortune 500 company to collect consumer data and activity data through real-time data integration and batch upload.

Provide consumer insights through data query and analysis, and provide the ability to expose data to trusted requesters for further data activation.

FEATURES

1. Tag Analysis and Segmentation
Customize smart labels according to business needs.

2. Data activation and cost savings
Realize value by feeding data back into business activities, such as retargeting, precision marketing, etc.

RESULTS

• Collected data from over 150 campaigns
• Collected over 200W of data
• Collected over 200 million user profiles in total
• Provided data support for over 50 campaigns