CI&T DAM Digital Asset Management

CI&T Digital Asset Management

Digital asset management (DAM) is the best practice for managing, organizing and distributing media files, which enables brands to form a resource library of images, videos, documents and other digital media content, which can be searched and viewed by internal staffs, and can be synchronized at any time. It enables distribution to different channels to assist multi-channel marketing strategy, and finally achieve a consistent brand experience for end users.

Features

File management

Store all digital assets of the enterprise in a structured way.

AI/ML empowerment

OCR image content recognition and real-time metadata tagging.

Enterprise metadata management

Using AI/ML technology to categorize and tag enterprise metadata.

Workflow management

Define, edit, and manage workflows, adding review, comment, and approval functions.

Image and video conversion

Automatic conversion and transcoding allow you to instantly manage and create files in any resolution, size and file format.

Support any file type

Supports more than 220 image, video, and office document file formats for previewing, collaborating, converting, and publishing.

Benefits

01

Systematically manage digital assets within the business. Enable team members and external partners to find the content they want.

02

Synchronise content in real time, if a master file is changed in the DAM platform, every link to that asset on the websites is automatically synchronised and updated.

03

Streamlined workflow for teams, sharing credentials, collecting feedback and getting approval from each reviewer.

04

Unified content for brand consistency.

Case Study

ELETRONIC INDUSTRY

Electronic industry brand - Accelerate Strategic Digital Marketing, the customer is the world’s leading electronic Components and devices company that has the high magnetics technology.

CI&T has built the corporate and product site on cloud platform, with this platform launch, it allows this company to integrate websites with Digital Asset Management(DAM) to manage the assets efficiently.

MAIN FEATURES

• Digital Asset management across lifecycle by different levels of permission
• Easier search and quickly find the Asset.
• Organize the asset by different categories
• Metadata tagging for different assets
• Digital Asset Share and embed via link
• Digital Asset Insight Tracking

RESULTS

• 160000 files/assets managed in DAM
• Integrated with CMS/PIM system
• Managed files in DAM for all assets in six sites(3 Global sites+3 China sites)