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ENABLING DIGITAL TRANSFORMATION FOR A FORTUNE 50 HEALTHCARE LEADER

How CI&T partnered with a global vision care leader to consolidate a fragmented digital landscape into a unified, scalable, and secure enterprise infrastructure.

OVERVIEW

Following a strategic organizational separation, the client needed to establish a fully autonomous, secure, and scalable digital infrastructure. This initiative was designed to modernize the client’s digital ecosystem and redefine how they engage with Eye Care Professionals (ECPs) and patients globally.

THE CHALLENGE: FRAGMENTED LEGACY AT SCALE

Post-separation, the client faced a critical digital debt that threatened operational stability and market share. Key challenges included:

Operational Friction & Rising TCO

The client managed over 160 disconnected websites. Without the shared investment of their former parent division, the Total Cost of Ownership (TCO) was projected to skyrocket.

Eroding Competitive Edge

Outdated digital tools for ECPs created friction in clinical workflows. Competitors were gaining ground by offering more agile, data-driven tools.

Customer Attrition

A disjointed user experience led to high dropout rates and a decline in Customer Lifetime Value (CLV) among professional accounts.

Security & Compliance Risk

Managing a sprawling, non-integrated network increased vulnerability to threats and complicated adherence to strict Life Sciences regulations.

THE PROPOSAL

CI&T proposed a comprehensive digital overhaul focused on centralization and modularity. The strategy was to move away from siloed, country-specific deployments toward a "One Ecosystem” global architecture that would empower regional teams while maintaining strict global governance and security standards.

THE SOLUTION

CI&T implemented a modern, headless architecture to transform the digital experience:

Platform Consolidation

Successfully migrated and consolidated 160+ websites into 3 unified, scalable platforms, drastically reducing the digital footprint.

Technology Modernization

Replaced legacy Drupal 7 systems with a Headless CMS (Contentstack). This modular approach enabled reusable components and better SEO governance, and eliminated the risks of "end-of-life" software.

Operational Synergy

Streamlined three disparate regional teams into one unified global delivery model, accelerating launch cycles and simplifying localization.

Design Standardization

Created a cohesive global design system to ensure brand consistency across every touchpoint.

Cloud-Native Infrastructure

Leveraged AWS, Lambda, and NodeJS to build a serverless environment that scales automatically based on demand.

THE IMPACT

The transformation delivered immediate financial returns and a foundation for long-term innovation, transitioning the organization from a fragmented legacy model to a high-velocity digital ecosystem.

$3.2M in Cost Savings

Eliminated avoidable costs by removing duplicated platforms, redundant workflows, and legacy licensing.

98% Platform Consolidation

Drastically reduced the digital footprint by merging 160+ disconnected sites into 3 core, high-performing engines.

Accelerated Speed-to-Market

Empowered marketing teams with a modular CMS and a unified service model.

Global Authority & Engagement

Centralized 60+ country-specific domains into a single global structure, improving SEO while reducing user friction for ECPs.

Future-Proof Agility

Established a headless, cloud-native architecture that provides a secure, GxP-compliant roadmap for future AI integration and omnichannel delivery.