BEES: The B2B hive of
AB InBev / Ambev

BEES is a global B2B digital platform that completely reimagined ABI’s sales and distribution processes for the digital world.

BEES brings the power of digital to small and medium-sized retailers, putting AB InBev, its holding company, in a new position, one in which stakeholders are involved in the distribution chain.

Now, traditional sales reps are Business Developers; once a week orders are now made anytime through a digital experience, and different purchase options are now in one single app.

Finally, retailers have more information about prices, portfolios and their own sales performances.

What makes BEES unique and disruptive from traditional
sales models in CPG?

1. Being customer-and consumer-centric

The BEES platform allows retail owners to have access to a wide portfolio of Ambev and
AB inBEv products, as well as other products and brands.

2. Sales professionals
as business developers

Former order takers have now turned into something new: they are now business partners, who recommend both products and solutions.

3. An ordering platform and much more

Ambev and AB InBev customers have access to ordering, promotions, delivery information and much more. Submit orders, schedule deliveries at your convenience and manage orders and invoices from one place only.

4. Day-to-day loyalty

BEES customers have a range of exclusive offers through the app with real-time pricing and discounts, in addition to loyalty programs.

5. Operation at scale

BEES is a rapidly scalable platform, which started as a small prototype and became a global app, reaching new countries easly.

The partnership with CI&T was built on three fronts: processes, people and technology, where we encourage a culture focused on products, data and experimentation

Acting in this case, we have worked to migrate the culture of the squads to a product-oriented mindset, driving prioritization decisions and a test and learn approach, test hypotheses in small markets, taking advantage of learnings to scale.

BEES in numbers

As of S1, 2021

9

Countries
in 1 year

1.6 M

points of sale registered

300 K

Orders
a day

35%

Of ABI revenue globally comes from BEES (2021)

Innovation with BEES

Podcast with Bob Wollheim, CSO and Partner at CI&T and Sergio Vezza,
BEES Vice-President.

Enhancing Business Performance with BEES

A conversation with Luiz Grecco, VP, Digital Solutions at CI&T and
Eduardo Juarez, Head of Engineering at BEES (AB-InBev).

BEES Grow: A product mindset to keep evolution rolling

Learn more

In the transition to digital, BEES observed the opportunity to create new ways to support clients in their digital journeys.

BEES Grow was born with the support of CI&T to help people thrive in digital, and increase sales volume.

Educate and Thrive:
BEES Grow's 3-Step Mission

Platform adoption

Bees Grow is a Bees ecosystem tool that supports platform adoption, and helps to understand opportunities to work points of sale on the superapp, by supporting B2B customers throughout their digitalization journey.

Customer Education Program

Through its own algorithm, educational actions are directed to points of sale, so that they can use all platform resources, such as Rewards points, data insights about their own sales, among other features.

Engage and thrive

Once we humanize digital transformation, Bees Grow can include more people and show points of sale news and innovations to make them sell more and in a better way, thus improving their physical businesses performance with the help of digital solutions.

BEES Grow by the Numbers

7

Already in
seven countries

CI&T and BEES Grow

CI&T has worked end-to-end on the BEES Grow's strategy, design and engineering. From design sessions, implementation of design sprints to co-creations, we’ve provided the BEES team with all our support when creating this solution.

With a defined project scope, we’ve managed to get to an MVP in a 90-day cycle, going from scratch into a scalable initial application in a very short time.

Listen to our podcast to learn more about BEES Grow

Jorge Paz Soldan

Global Director, Digital Growth
at BEES

We wanted to make sure that we were able to make our customer thrive, and we were able to be there for them,[...] making sure they have the flexibility to start learning in our BEES ecosystem.

José Gustavo Farinhaque

Director of CX Solutions at BEES

The purpose of this product is not only about growth, but also about teaching customers how to work in a digital world

BEES: The B2B hive of AB InBev / Ambev