Salesforce | Marketing Cloud

Salesforce | Marketing Cloud

Salesforce Marketing Cloud is a digital platform that automates marketing across email, social media, mobile apps, SMS, websites and more. Deliver the right message at the right time to your customers with marketing management tools.

Features

Customer Data Platform

Capture, unify, segment and activate all customer data.

Content Management

Create and manage the content for different channels, including emails, pages, templates, forms, etc.

Messages Delivery

Enable personalized message marketing interactions, including SMS, social media notifications and chat messages.

Marketing Automation

Integrate marketing and sales on a single platform to realize the automation of B2B、B2C e -commerce marketing.

Marketing personalization

View, track and manage the customer experience in real-time, satisfying audience preferences.

Email Marketing

Create personalized email marketing campaigns with the world's leading email marketing platform.

Benefits

01

Get to know your customers

Marketing CRM system can connect data across multiple sources and devices to obtain uniform customer information.

02

Participate in the whole process

Marketing management will seamlessly connect enterprise and customer, from recognition to support, and gradually establish two-way and real-time interaction.

03

Analyze influence

Measure end-to-end marketing effectiveness across all digital channels and devices using AI and an exclusive partnership with Google Analytics 360.

04

Manage B2C or B2B

You can use a state-of-the-art digital marketing platform to unify data sources, personalize channels, interact at every stage of the customer/brand connection, and measure the effectiveness of each campaign.

05 Achieve personalized service through intelligent solution

Using data and Einstein, the power of AI to arrange every interaction. Listen, articulate and respond to customer intent, and provide personalized communication in a credible manner.

Case Study

CONSUMER ELECTRONICS INDUSTRY

Our customer sells manufacturing of audio products best known for its multi-room audio products. One of the challenges of managing a CRM / Campaign team is creating consistent and up to date campaigns on a large scale. An experienced team from CI&T to help with campaign management: segment, create, schedule and sends.

Goals

• Configure, segment, schedule and send campaigns with the aim to maintain consumer engagement by providing offers at the right time for the right customer using Marketing Cloud.

• Provide Campaign Managers with information related to campaigns.

• Create everything from communication journeys, measurement of engagement results and segmentations.

• Optimize remarketing and transactional communications, using journeys with multichannel communications (email, and push).

RESULTS

• 30% Reduced time of creating Campaigns
Allowing the CRM team to be more proactive.

• 98% Delivery in communications (on average).

• 3.72% Average CTOR.

• 52.06% Average Open rate.