AOKI Partners with CI&T and Magento to Launch a Cloud based Suits Subscription Service in Japan
Tokyo, Japan, May 15, 2018 - CI&T, the global digital technology solutions partner with the world's biggest companies, and AOKI, one of the leading suits & fashion retailers in Japan, have teamed up to launch suitsbox - a men’s suits cloud-based subscription platform that enables young elites in Japan to rent business wear in full set for their day-to-day work as well as special occasions.
The platform, which officially launched on April 30th, carries apparel in different sizes, offering 3 different subscription plans. Renting out an economy box with 1 suit, 1 shirt and 1 necktie costs ¥7,800 a month, for example, and goes all the way up to ¥24,800 for over 10 items. With an additional ¥5,000, customers can get unlimited swaps within the month. Rental prices include shipping, dry cleaning, and ironing of the garments.
Each clothing rental includes a styling service at no additional cost to ensure optimal customer experience. By simply setting up the style profile upon membership initiation, professional stylists at AOKI will handpick pieces to fit customers’ tastes, needs, and occupations.
“We are delighted to introduce this innovation called suitsbox to the suits industry in collaboration with CI&T and Magento. We hope that young business persons and millennial customers will enjoy fashionable and professional attire more easily with suitsbox,” said Daisuke Naganuma, suitsbox Business Director.
CI&T was chosen by AOKI to help with the inception, design, implementation and rollout of the product, given its strong end to end digital capabilities. After supporting AOKI to come out with the product inception through design thinking workshops and user research ( including a crowdfund market validation) CI&T took the lead on the UX/UI design, with a mobile-first approach, followed by implementing the platform leveraging CI&T's Lean-Agile process.
CI&T’s Lean Agile process was proven to be highly effective for the new startup-like service development by the Japanese enterprise. AOKI team was able to confirm and test the actual moving site in a bi-weekly period, which enabled the agile and iterative approach necessary for such innovative but still fragile business concept to become a reality.
“At CI&T, our focus is to enable our customers and partners on their business transformation through digital, bringing to the market the latest technology and innovations to enhance, simplify and secure the online experience for both their businesses and clients. We are very excited to partner with AOKI and introduce the first suits subscription platform in the region,” said Felipe Rubim, General Manager for the Asia Pacific and Japan at CI&T.
To ensure a successful launch in such a tight schedule, CI&T brought Magento Commerce Cloud as the key platform for this solution, which vastly contributed with its versatile out of the box features. Magento’s standard features such as order, product and customer management along with its back-office interface enabled CI&T teams to touch the ground running, immediately focusing on the customizations needed for the suitsbox platform. Also, Magento extensions' ecosystem were paramount in streamlining the project, especially during the integrations and localisations phase, confirming how mature Magento is for the Japanese domestic market.
AOKI is Japan’s suit specialty store that provides high quality, highly functional suit, formal, casual and ladies' wear. With its nationwide store network and vertical merchandising system, AOKI offers a wide variety of business ware and accessories covering the needs of a wide range of age. AOKI, which established its own stylist system in 2004, provides styling that is optimal for customer preferences and lifestyle. AOKI conducts collaborative research with the Faculty of Textile Science and Technology of Shinshu University to strengthen product R&D. For more information, please visit AOKI's website.
CI&T, the digital technology agency for the world's biggest companies, is a pioneer in the application of lean methodologies and next-gen tech for the enterprise level organizations, technologies including Magento eCommerce, Drupal CMS, Machine Learning/AI, Advanced Analytics, Cloud and Mobility. For over 20 years, CI&T has been a trusted partner for the most complex global engagements inside companies including Astellas Pharma, Ocean Network Express, Coca-Cola, Google, Johnson & Johnson, AB-InBev, iHeart Media and Motorola. With over 2,500 digital business experts and engineers in Japan, China, USA, Brazil and UK, CI&T is big enough to scale to the needs of Fortune 100 clients, and yet agile enough to achieve the speed to market today's customers demand. For more information, please visit ciandt.com.
About Magento Commerce
Magento Commerce is the leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries, with more than $155 billion in gross merchandise volume transacted on the platform annually. In addition to its flagship digital commerce platform, Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. Magento Commerce is the #1 provider to the Internet Retailer Top 1000, the B2B 300 and the Top 500 Guides for Europe and Latin America. Magento Commerce is supported by a vast global network of solution and technology partners, a highly active global developer community and the largest eCommerce marketplace for extensions available for download on the Magento Marketplace. More information can be found at www.magento.com.