INSIGHTS
Magento
11/14/2018

Forrester’s Michelle Beeson took to the stage at MagentoLive Europe on Wednesday to reveal the research company’s latest findings on digital transformation. Michelle’s research covers digital commerce and how technology impacts the way organizations engage with customers. Here are the five key takeaways from her keynote:

INSIGHTS
CI&T
08/30/2018

The pace of technological change and shifts in customer preferences can be dizzying for today’s senior-level executives—especially when it comes to keeping up with trends in digital. Meanwhile, the failure rate of digital transformations seems to hover around the 70% to 80% range. To further complicate matters, the potential for negative news to spread across social media, increased regulatory uncertainty, and the constant shifts in investor sentiment are enough to keep any executive awake at night.

INSIGHTS
Econsultancy
08/23/2018

While marketers have been discussing experience-driven commerce for several years, recent acquisitions of eCommerce platforms by the major marketing clouds have led to increased interest in the topic.

Brad Rencher, Executive Vice President at Adobe, even stated recently that experience-driven commerce is "the future of commerce".

But what is 'experience-driven commerce', and what does it mean to marketers?

INSIGHTS
CI&T
07/27/2018
Given the power of machine learning to completely transform the shopping experience as we know it, one might think that it’s only for large companies with big budgets. Not so. No matter your company’s size or budget, machine learning is something that every retailer can begin applying to their business.
INSIGHTS
CI&T
06/25/2018
The axiom that “customers come first” is one that few CEOs would challenge. In an environment where consumers have an endless supply of options at their fingertips — literally — failing to deliver value can be a death sentence for any company.
INSIGHTS
CI&T
05/08/2018

Japan, the country known as “the land of the rising sun”, is home to a deeply rooted culture of respect, spectacularly fresh cuisine, and some of the politest people in the world; but it is also the birthplace of the Toyota’s renowned manufacturing system. Toyota’s manufacturing system, Lean manufacturing (or simply “Lean”), is a systematic method to minimize waste without sacrificing productivity and quality. In practice, this means reducing anything and everything that is not adding value to the final product.